'Tis the season to be jolly, so this month - in the great tradition of Campaign’s ‘Private View’ – the MarketingMog has been reviewing the annual crop of retailer Christmas adverts and wondering if any themes have emerged in this depth-of-recession year… First up, John Lewis. The MarketingMog is pretty cynical about these annual schmaltz-fests from a team that seem a little too interested in their own PR, but ‘The Snowman's Journey’ is a definite improvement on last year’s ‘Seven’ inspired [...]