Author’s Note: I make no apology for the length of this blog post. Sadly, there’s a hell of a lot to say. The 4th June 2013 marked the 100th anniversary of Emily Wilding Davison’s death under the hooves of the King’s horse, but sometimes I seriously wonder how much we've really achieved since 1913. My (girl’s) school colours were those of the suffragettes, purple, white and green, worn proudly in a self-made posy on Founder’s Day. [...]
Over the last few weeks, I’ve been lucky enough to attend several incredibly interesting and diverse events - from a Marketing Society talk by Andrew Cracknell (one of the original, English, Mad Men), through to an event that showcased the very latest in marketing innovations from around the world (the ‘Seek’ event, hosted by Essence Digital). And what struck me most was this; advertising may well have turned into a ‘brave new world’ of digitised, [...]
For several years, the finest brains at Twitter have been wondering how to make some serious money from their Golden Goose. This week, they announced the launch of a new Targeted Keyword product. The article in Campaign states it will be a “game-changer… early indications are that this will be of genuine interest to a wide range of clients”. I can’t be the only Twitter user whose heart sank at the news. Seriously? Keywords? That [...]
Marketing Week’s Mark Ritson was at his provocative best last week in a piece entitled ‘Why Marketers Are Socially Stupid’, following Waitrose’s recent #Reasons campaign on Twitter. He makes a lot of valid points, although I strongly disagree that their “middle class shoppers will feel a little less enthusiastic about entering the store now, and store traffic will decline”. This was a storm in a teacup, which poked fun at what Waitrose is already known [...]