strategy – Page 2

Valuable Business Lessons From Team GB

So the party’s over and, sadly, normal telly service has been resumed. Before our collective good mood disappears forever, let’s reflect on Team GB’s stunning performance and the lessons business leaders, as well as future athletes, could learn from it. A few weeks before the Olympics started, I attended a conference at which Dominic Mahony was speaking. Dominic is an ex-Olympic pentathlete, who now helps both athletes and businesses improve their performance. His fascinating talk [...]

Time for some ‘moral marketing’?

If you’ve read any of my previous blogs, you may well have spotted a bit of a recurring theme; my hope that businesses could be, well, just a bit nicer. I’ve worked for some incredibly customer-centric and genuinely caring brands (Orange, Smart Cars, RSPB, NHS Blood Donation) and have long been of the view that it always pays dividends to really look after your customers (or donors), and to not – in any circumstance - [...]