What About Marketing’s Social Responsibility?
Back in February, I wrote a piece entitled ‘Time for Some Moral Marketing’. My hope was that 2012 would provide the antidote to the widespread corporate, political and social immorality of 2011 (expenses-fiddling politicians, corrupt bankers, phone hacking, abuse in ‘care’ homes, riots…). We were all hopeful that the Jubilee and Olympics/Paralympics would provide the feel good factor we were desperate for. Sadly, the Jubilee was an over-long washout but our athletes did us proud, [...]