Twenty lessons from 2020 – Part One: Marketing
Well here we are, the start of a brand new year, although for many of us the only evident change is the number on the bathroom scales… Ever the optimist, I wanted to look back at some of the events of last year and see what lessons we can learn as we head bravely into 2021. So here’s part one of my 20 Lessons from 2020, starting with a game on my home turf, marketing. 1. [...]