“If it doesn’t sell, it isn’t creative”

Call me King Canute if you like, but I think the digital tide may be turning.  There’s definitely a groundswell of considered opinion that marketing’s pre-occupation with their shiny new toy might have been a little over-enthusiastic and maybe we should all sit down and have a bit of a think. Back in 2014, advertising legend Sir John Hegarty grabbed the headlines by saying “the new digital messiahs are like the Taliban – if you [...]