Last week the annual Marketing Week/Ball & Hoolahan salary survey welcomed us all into the New Year with the grim, if unsurprising, news that 53% of marketers expect department ‘restructures’ (aka redundancies and mergers) and budget cuts this year. The survey cited a number of big companies who have recently restructured “in a bid to improve the efficiency of their operations.” It made me wonder how many ‘restructured’ companies really become more efficient?  More cost [...]