Time To Address The ‘Relationship Disconnect’

Something very odd has been happening in the crazy world of marketing.  Over the last few years, big brands have been focusing heavily on their Customer Relationship programmes.  Our wallet-full of loyalty cards means we don’t actually feel loyal to any of them, so they’re desperate trying to build a more ‘meaningful relationship’ with us – wading through all that ‘big data’ and begging us for feedback after every online purchase or restaurant visit.  (Suzanne [...]