Something very odd has been happening in the crazy world of marketing.  Over the last few years, big brands have been focusing heavily on their Customer Relationship programmes.  Our wallet-full of loyalty cards means we don’t actually feel loyal to any of them, so they’re desperate trying to build a more ‘meaningful relationship’ with us – wading through all that ‘big data’ and begging us for feedback after every online purchase or restaurant visit.  (Suzanne [...]