The November issue of Business MK featured a piece by the owner of a PR firm which was entitled “Good Cop, Bad Cop: Why PR and Marketing Must be Kept Distinct”.  It so exasperated me, I immediately wrote this reply to the paper… Painting two complementary disciplines of the communications industry as polar opposites is at best, utter nonsense, and at worst, damaging to the industry as a whole. The writer seemed so rooted in [...]