Orange

RIP Orange, We Loved You. A Eulogy.

The future was bright... Now that EE have admitted they are 'phasing out' the Orange brand, I thought I'd repost this blog written in September 2012 - when EE were carefully denying any such plans. It's just unbelievably sad that corporate 'squabbles' and egos led to the demise of one of the most amazing, customer centric brands of the 20th century.... (Original Post 12/09/12). So yesterday, ‘Everything Everywhere’ started their about-turn on the [...]

By Sam Bridger|2017-01-04T19:51:29+00:00April 25th, 2014|Business Strategy & Development, Brands & Branding, Advertising, Marketing Strategy|3 Comments

RIP Orange. A Eulogy.

So yesterday, ‘Everything Everywhere’ started their about-turn on the promise that it was never going to be a customer-facing brand, by announcing the launch of “4EE”. Apparently, “it’s designed to ‘sit alongside’ Orange and T-Mobile in the cities offering 4G coverage”. To sit alongside while they work out how to phase them out, no doubt. My fellow ex-Orange colleagues and I are appalled that this is happening. But I’m not surprised. The Orange brand has [...]

By Sam Bridger|2017-01-04T19:51:33+00:00September 12th, 2012|Marketing Strategy, Business Strategy & Development, Brands & Branding, Advertising|3 Comments