marketing to women

Marketing to Women Needs More Than ‘Just The Facts, Ma’am…’

My December blog took a look at the big retailer's Christmas ads and came to the conclusion that the ones that misfired did so because they didn't correctly connect with women. Not surprisingly, as women are the major organisers - and spenders - at Christmas, this almost directly correlated to those who subsequently posted poor trading results. This topic is high on my agenda at the moment as I’m working with a brand that is [...]

By Sam Bridger|2017-01-04T19:51:32+00:00March 3rd, 2013|Marketing Strategy, Feminism, Sexism, Gender Equality, Advertising, Retail & Hospitality|Comments Off

White Wine For The Lady…

In the wise words of Al Murray's pub landlord, "white wine for the lady, beer for the gentleman... them's the rules. And where would we be if we didn't have rules?" (Answer: France!). Here in the UK, Molson Coors have pulled their Animée ‘lady beer’ after just one year. Good. In last week’s Marketing, WCRS Planning Director Matt Willifer argued that Animée was a “brave launch by an admirably innovative company” (?) but suggested [...]

By Sam Bridger|2020-07-27T12:40:34+00:00October 11th, 2012|Marketing Strategy, Brands & Branding, Feminism, Sexism, Gender Equality, Advertising|Comments Off