In the wise words of Al Murray's pub landlord, "white wine for the lady, beer for the gentleman... them's the rules.  And where would we be if we didn't have rules?" (Answer: France!). Here in the UK, Molson Coors have pulled their Animée ‘lady beer’ after just one year.  Good. In last week’s Marketing, WCRS Planning Director Matt Willifer argued that Animée was a “brave launch by an admirably innovative company” (?) but suggested [...]