How To Be A Good Client (aka Top Tips for Marketing Directors)

Having previously written about how agencies can improve their pitch performance, I thought it was high time I wrote a guide for clients. Working as an interim and consultant, I regularly see examples of (often unintentional) poor client practice, so here’s my Top Tips for Marketing Directors.  It's not a comprehensive list, just a starter for 10, so if you have any top tips (or horror stories) of your own, I'd love to hear them... 1. Employ [...]

Top Tips for Chemistry Meetings

As I’m right in the midst of a big agency screening process, I thought it was a good time to update my Top Ten Tips for Chemistry meetings.  Although they’re written for the agency pitch process, they’re relevant to any new business meeting. I’ve run countless pitches for some very big organisations and have watched many a good agency needlessly trip-up in the very first meeting.  Fortunately, the most common pitfalls easily avoided with a [...]

By |2017-01-04T19:51:32+00:00January 27th, 2013|New Business Pitching & Agencies, Advertising|1 Comment

It’s all about the chemistry

As a Marketing Director who has run countless pitches for some very big organisations, I have witnessed many a good agency needlessly trip-up in the very first chemistry meeting.  Fortunately, the most common pitfalls are easy to avoid with a bit of preparation and attention to detail… So here are my Top Ten Tips for productive and successful chemistry meetings; Be Prepared.  It’s a job interview, so do your homework.  To be honest, I’ve interviewed [...]

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