Survival Of The Fittest? Don’t Make Me Laugh!

The horsemeat scandal and an aggressive piece by Mark Ritson in Marketing Week (Kill the Weak: It's the Marketing Way) has again highlighted exactly what’s wrong with modern business practice.  A basic lack of responsibility and morality which has enabled companies to build and abuse extraordinary levels of power. I know Ritson loves to court controversy, but this time he’s stepped over the line.  His ridiculous assertion, when we are knee deep in another breach [...]

Who Are You Calling Socially Stupid?!

Marketing Week’s Mark Ritson was at his provocative best last week in a piece entitled ‘Why Marketers Are Socially Stupid’, following Waitrose’s recent #Reasons campaign on Twitter. He makes a lot of valid points, although I strongly disagree that their “middle class shoppers will feel a little less enthusiastic about entering the store now, and store traffic will decline”. This was a storm in a teacup, which poked fun at what Waitrose is already known [...]