Survival Of The Fittest? Don’t Make Me Laugh!
The horsemeat scandal and an aggressive piece by Mark Ritson in Marketing Week (Kill the Weak: It's the Marketing Way) has again highlighted exactly what’s wrong with modern business practice. A basic lack of responsibility and morality which has enabled companies to build and abuse extraordinary levels of power. I know Ritson loves to court controversy, but this time he’s stepped over the line. His ridiculous assertion, when we are knee deep in another breach [...]