Over the last few weeks, I’ve been lucky enough to attend several incredibly interesting and diverse events - from a Marketing Society talk by Andrew Cracknell (one of the original, English, Mad Men), through to an event that showcased the very latest in marketing innovations from around the world (the ‘Seek’ event, hosted by Essence Digital). And what struck me most was this; advertising may well have turned into a ‘brave new world’ of digitised, [...]