What’s In A Name? Quite A Lot When That Name Is J. Walter Thompson…

There was a little bit of agency news this week that made me very happy.  Nine years after they dropped it, JWT is reinstating the name J.Walter Thompson. It’s been announced to mark the agency’s 150 year anniversary – the perfect time to celebrate the uniqueness of this once amazing agency. To those saying ‘so what? It’s just a name’, let me explain. Commodore James Walter Thompson was the founder of modern advertising - turning [...]