Monetizing Twitter. Surely There’s A Better Way?
For several years, the finest brains at Twitter have been wondering how to make some serious money from their Golden Goose. This week, they announced the launch of a new Targeted Keyword product. The article in Campaign states it will be a “game-changer… early indications are that this will be of genuine interest to a wide range of clients”. I can’t be the only Twitter user whose heart sank at the news. Seriously? Keywords? That [...]