Just before we all went Jubilee-crazy, both Marketing and Marketing Week ran big features on the increasing use of interims.  It’s good to see some healthy interest in the profession. It was a shame that Marketing chose to include a completely unsubstantiated “Top 5 Pitfalls” in their piece, which included things like; a lack involvement and dedication, a lack of accountability and the risk of compromising company confidentiality.  When your income depends on your reputation, [...]