Trust me, I’m an honest marketer
If brands were honest... Marketing magazine recently carried an interesting piece entitled ‘Face it, your consumers hate you’ which talked about rising consumer distrust of advertising and marketing. It quoted a survey by the brand agency Promise, which found “consumers are ready to assume the worst about brands, and have fallen out of love with them.” I’m not surprised. Back in February, I posted a blog arguing the case for a return to [...]