Twenty lessons from 2020: Finding our new normal

My last four blogs have looked at the lessons we can learn from 2020, focusing on Marketing, Business, The Economy and Society. What's very clear is that thousands of people, and hundreds of businesses, will sadly not survive, so we must look for green shoots and silver linings if we are to learn and to heal. This last year, horrendous as it was, provided a unique and incredible opportunity to get off the treadmill, [...]

By |2021-01-12T15:29:59+00:00January 12th, 2021|Marketing Strategy, Business Strategy & Development, Corporate Social Responsibility, Brands & Branding, Management|Comments Off on Twenty lessons from 2020: Finding our new normal

Twenty lessons from 2020 – Part Three: The Economy

The first two instalments of my 20 Lessons from 2020 looked at marketing and business. This piece focuses on the lessons we can learn from the changes to our economy, highlighting three of the sectors, and the one demographic, that have been hardest hit. 11. Will streaming finally kill off the multiplex? In the late 80s, the death knell sounded for cinema as annual admissions hit an all-time low (around 54m p.a). But it [...]

By |2021-01-12T15:19:39+00:00January 11th, 2021|Customer Service & Experience, Interim Management, Business Strategy & Development, Brands & Branding, Retail & Hospitality, Management, Marketing Strategy|Comments Off on Twenty lessons from 2020 – Part Three: The Economy

Twenty lessons from 2020 – Part One: Marketing

Well here we are, the start of a brand new year, although for many of us the only evident change is the number on the bathroom scales…  Ever the optimist, I wanted to look back at some of the events of last year and see what lessons we can learn as we head bravely into 2021.  So here’s part one of my 20 Lessons from 2020, starting with a game on my home turf, marketing. 1. [...]

By |2021-01-11T15:04:35+00:00January 11th, 2021|Advertising, Digital Marketing & Social Media, Management, Marketing Strategy, Customer Service & Experience, Interim Management, Brands & Branding|Comments Off on Twenty lessons from 2020 – Part One: Marketing
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