If you’ve read any of my previous blogs, you may well have spotted a bit of a recurring theme; my hope that businesses could be, well, just a bit nicer. I’ve worked for some incredibly customer-centric and genuinely caring brands (Orange, Smart Cars, RSPB, NHS Blood Donation) and have long been of the view that it always pays dividends to really look after your customers (or donors), and to not – in any circumstance - [...]