Ad Nauseum? The 12 Deadly Sins of Advertising

Unbelievably, this August marked 25 years since I started my career as a lowly graduate trainee media buyer at J.Walter Thompson.  So to celebrate this milestone, I thought I’d compile the 12 Deadly Sins of Advertising, as no matter how ‘sophisticated’ our industry has become over the years, there are some crimes that just won’t go away... 1.  Pointless Corporate Ads.  Fire up the cliché generator and pick, in any order, sweeping shots of rainforests, [...]