campaign

Monetizing Twitter. Surely There’s A Better Way?

For several years, the finest brains at Twitter have been wondering how to make some serious money from their Golden Goose. This week, they announced the launch of a new Targeted Keyword product. The article in Campaign states it will be a “game-changer… early indications are that this will be of genuine interest to a wide range of clients”. I can’t be the only Twitter user whose heart sank at the news. Seriously? Keywords? That [...]

Merry Christmas Adverts!

'Tis the season to be jolly, so this month - in the great tradition of Campaign’s ‘Private View’ – the MarketingMog has been reviewing the annual crop of retailer Christmas adverts and wondering if any themes have emerged in this depth-of-recession year… First up, John Lewis. The MarketingMog is pretty cynical about these annual schmaltz-fests from a team that seem a little too interested in their own PR, but ‘The Snowman's Journey’ is a definite improvement on last year’s ‘Seven’ inspired [...]