I recently watched a programme where a group of obese people shared their stories and sought to understand each other’s points of view whilst staying together in a house. Amongst the group was a disruptive ‘body positive’ woman who literally closed her ears to the painful truths the group shared. Not surprisingly, her business model was based on denying the significant medical evidence that obesity had a detrimental effect on health. Also not surprisingly, [...]
The future was bright... Now that EE have admitted they are 'phasing out' the Orange brand, I thought I'd repost this blog written in September 2012 - when EE were carefully denying any such plans. It's just unbelievably sad that corporate 'squabbles' and egos led to the demise of one of the most amazing, customer centric brands of the 20th century.... (Original Post 12/09/12). So yesterday, ‘Everything Everywhere’ started their about-turn on the [...]
If brands were honest... Marketing magazine recently carried an interesting piece entitled ‘Face it, your consumers hate you’ which talked about rising consumer distrust of advertising and marketing. It quoted a survey by the brand agency Promise, which found “consumers are ready to assume the worst about brands, and have fallen out of love with them.” I’m not surprised. Back in February, I posted a blog arguing the case for a return to [...]