Modern Morality: Right Sentiment, Wrong Phrase?
Back in February, I wrote a post entitled ‘Time for Some Moral Marketing’. It was prompted by Marc Mathieu of Unilever arguing that it was time for marketing to get back to “the origins of the discipline… as a way to drive social progress as well as sales”. I’ve long believed that business – not just the marketing department – should play fairly and ethically. In his book ‘Screw Business as Usual’, Richard Branson ably [...]