I recently had the pleasure of chatting to Jenny Plant, host of the Creative Agency Account Manager podcast, about the working relationship between agency account managers and clients. As a Marketing Director who’s also worked agency side and has over 25 years of client experience, I’ve got quite a few thoughts on this topic! On this podcast, I share lots of insights and give some advice and tips on: How to engage with your [...]
* But both sides must follow them... I was writing a follow-up to my Top Tips for Chemistry Meetings piece, talking to agency directors about New Business and their frustrations with the pitch process, when, in a spooky bit of timing, up popped a couple of client/agency surveys from the intermediary FindGood and ISBA. Clearly this topic remains high on everyone’s agenda (although I do agree with some of the the IPA's criticism of the [...]
As I’m right in the midst of a big agency screening process, I thought it was a good time to update my Top Ten Tips for Chemistry meetings. Although they’re written for the agency pitch process, they’re relevant to any new business meeting. I’ve run countless pitches for some very big organisations and have watched many a good agency needlessly trip-up in the very first meeting. Fortunately, the most common pitfalls easily avoided with a [...]
As a Marketing Director who has run countless pitches for some very big organisations, I have witnessed many a good agency needlessly trip-up in the very first chemistry meeting. Fortunately, the most common pitfalls are easy to avoid with a bit of preparation and attention to detail… So here are my Top Ten Tips for productive and successful chemistry meetings; Be Prepared. It’s a job interview, so do your homework. To be honest, I’ve interviewed [...]