I recently had the pleasure of chatting to Jenny Plant, host of the Creative Agency Account Manager podcast, about the working relationship between agency account managers and clients. As a Marketing Director who’s also worked agency side and has over 25 years of client experience, I’ve got quite a few thoughts on this topic! On this podcast, I share lots of insights and give some advice and tips on: How to engage with your [...]
Over the last few weeks, I’ve been lucky enough to attend several incredibly interesting and diverse events - from a Marketing Society talk by Andrew Cracknell (one of the original, English, Mad Men), through to an event that showcased the very latest in marketing innovations from around the world (the ‘Seek’ event, hosted by Essence Digital). And what struck me most was this; advertising may well have turned into a ‘brave new world’ of digitised, [...]
'Tis the season to be jolly, so this month - in the great tradition of Campaign’s ‘Private View’ – the MarketingMog has been reviewing the annual crop of retailer Christmas adverts and wondering if any themes have emerged in this depth-of-recession year… First up, John Lewis. The MarketingMog is pretty cynical about these annual schmaltz-fests from a team that seem a little too interested in their own PR, but ‘The Snowman's Journey’ is a definite improvement on last year’s ‘Seven’ inspired [...]