Project Description



The Challenge: This once hugely successful chain of Aussie-themed bars had lacked long-term investment and lost much of its authenticity. It was attracting the ‘wrong’ type of customers, damaging both its venues and its reputation.

The Result:  I focused the Executive Team on the complete guest experience based on new, female consumer insights. The resulting strategy was based on new audience and estate segmentation, with plans for a new brand identity, interiors and menus.  This was underpinned by a more strategic, more responsible social-media led marketing plan. Subsequently, daytime trade doubled, food sales trebled and dwell times increased significantly, and the business was able to secure significant capital funding.  You can read more about this transformation in the Peach Report, here.

“Sam worked with us at a crucial time for the business – her contribution had a material impact on our thinking about the brand and resulted in a new and exciting direction for Walkabout. The processes she applied were thorough and resulted in great outcomes. The business is now in a much better place.”

John Leslie, CEO, Walkabout Bars

“Sam was a pleasure to work with. She can make a real difference to an organisation in a very short period of time. She has a great strategic mind and brings the right people together to create real change. Her attention to detail, openness to ideas and thorough communication skills make her an extremely effective strategic marketer who can work successfully in any industry.”

Helen Bailey, MD Aviatrix Research

“An inspiring leader and expert strategist. Sam immediately recognised and understood a multitude of challenges within our business and promptly developed a coherent, engaging strategy to take us forward, whilst also delivering a top to bottom brand repositioning project. Highly recommended!”

Daniel Kidd, Regional Sales & Marketing Manager, Walkabout

“I really enjoyed working with Sam – her vision and ability to take people along with her in a challenging situation her was very inspiring. She was a pleasure to work with and learn from and I hope to have that pleasure again.”

Paul Filler, MD Magnify Marketing

“I have worked with many marketing consultants and I would rank Sam Bridger amongst the very best. Sam overcame some senior management challenges in such a positive and constructive way that the entire team became fully supportive of the strategies she put in place. The subsequent investment success would not have happened had it not been for the work she did.”

David Myers – Chairman, Walkabout Bars