Project Description

The AAR Groupaar-logo

The AAR Group

The Challenge: The AAR required a maternity-cover Head of Marketing & Business Development. At the same time, they were considering their future business structure in the context of a rapidly changing agency world.

The Result: As a client who has overseen countless pitches and also worked agency-side, I was able to help AAR’s clients define their agency selection strategy and assist them with evaluating chemistry and pitch meetings. I also developed a comprehensive new marketing and business development strategy for the business.

“Sam brought a level of insight, perspective and expertise in her marketing consultancy that we simply couldn’t have done without. She’s very quick to get to the nub of any challenge and then create a pathway that takes you forwards. We recommend her highly.”

Kerry Glazer – CEO, The AAR Group