Smart Cars2017-03-31T12:35:28+00:00

Project Description

Smart Carssmart-logo

Prior to establishing my consultancy business, I was Head of Marketing for Smart Cars. I launched two new models (the Roadster and the Forfour) and implemented an innovative, award-winning brand strategy that reflected the UK’s unique customer profile and helped the UK become the brand’s biggest Roadster market. I also devised a highly successful brand partnership strategy which was extended to Mercedes and Maybach and directed the UK’s involvement in several global sponsorships, including Robbie Williams’ record-breaking 2003 Tour.

“We worked with Sam for 3 years when she was Marketing Director at Smart. In that time she took a disparate bunch of marketing services agencies, none of whom were fiscally related, and moulded them into the most integrated, united team I’ve ever experienced.”

Tim Irwin – Joint Managing Director, BJK&E Media

“Sam demonstrates not only clear strategic thinking but more importantly, the diplomacy and pragmatism to take people with her. She’s a skilled and intuitive trouble-shooter who’s one step ahead of the issues – making an enjoyable and productive working environment for her teams.”

Mitchell Kaye – Managing Director, Mischief PR

“Sam is excellent at getting the best out of an agency – developing strong relationships with teams who like and respect her. In short, one of the best, most open and productive relationships I have ever had with a client.”

John Townshend – Creative Partner, Rapier

“Most clients are either dictators or delegators, so it’s very rare to work with someone who wants to engage in challenging debate. With a blend of analytical skills, intuition and the ability to know when to listen and when to hold her ground, Sam’s insightful strategic ability helped mould the advertising strategy, and inspire the creative department.”

Paul Jeffrey – Managing Director, Farm Communications

“Sam is an excellent integrated marketer. In the time we worked together, she pulled together a large team of specialist agencies to deliver campaigns that delivered exceptional results and several awards. Sam facilitated this cross-functional group with great skill – ensuring an optimum balance of collaboration and competitiveness amongst the agencies. Sam is strategically strong, she is able to set a vision and has the tenacity to deliver it.”

Paul Alexander – Head of Account Management, Rapier
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