Project Description


As Brand & Consumer Advertising Manager for Orange during the network’s most successful and dynamic growth period, I delivered some of their most effective, award winning campaigns and highest-ever awareness scores. Controlling an annual budget of £35m and 6 agencies, I also won two prestigious Marketing Effectiveness awards for a campaign which dramatically increased the operator’s PAYG market share – moving from third place to becoming the UK’s largest in just 3 months.

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