EY (Ernst & Young)2018-07-12T15:19:55+00:00

Project Description

EY (Ernst & Young)ey-logo

The Challenge: EY were in the midst of introducing a new global corporate identity, but needed a senior, impartial marketing professional to manage the transition and liaise between the agencies, the Partners and the EMEA marketing team.

The Result: Ensuring the senior team were comfortable with the change, and separating subjective creative judgement from the brief requirements was critical to the success of this project. Following the successful launch, I was asked to help devise an internal comms strategy for a highly sensitive and confidential global restructure programme.

“By far and away the safest pair of hands and the most focused thinker I have worked with for a long time. We needed experience we could rely on, which Sam brought to the party. She played a high profile role very effectively and quickly gained the respect and trust of both ourselves and our agencies.”

Kate Cullum – Associate Director, Global Marketing, EY

“Sam was key to the success of the projects we worked on and we were very sad to see her move on. Her input and direction to the agency was always clear, insightful and constructive and she artfully managed the internal machinations and expectations of a large and complex organisation. I’d recommend her without any hesitation.”

Steven Elliott – Managing Director, Banner Communications
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