The Challenge: As a monopoly supplier in the ultimate low interest category, Anglian Water had no marketing strategy in place and a small, reactive comms team. New regulation introduced by Ofwat changed how customer satisfaction would be measured for the 2020-25 business plan – meaning an investment in the brand and a clear customer strategy became essential.
The Result: Transformed the team into a proactive, strategic marketing hub. Launched a new brand strategy and delivered a complex multi-channel brand campaign. Introduced a new marketing strategy aligned to the core business strategy, supported by a comprehensive campaign planning and evaluation process.