Wunderman Thompson? Am Really Wundering Why…
WPP's recent decision to merge the J.Walter Thompson brand into Wunderman, to create Wunderman Thompson, has prompted much consternation in the ad community – especially amongst alumni like me. Discarding such amazing brand heritage is astonishing, particularly when that brand is synonymous with the invention of advertising, and doubly so when it's only four years since they reversed a previous decision to ditch the full name for the more ‘modern-sounding’ JWT, having realised it was [...]