Lessons from the Old School

Over the last few weeks, I’ve been lucky enough to attend several incredibly interesting and diverse events - from a Marketing Society talk by Andrew Cracknell (one of the original, English, Mad Men), through to an event that showcased the very latest in marketing innovations from around the world (the ‘Seek’ event, hosted by Essence Digital). And what struck me most was this; advertising may well have turned into a ‘brave new world’ of digitised, [...]

Monetizing Twitter. Surely There’s A Better Way?

For several years, the finest brains at Twitter have been wondering how to make some serious money from their Golden Goose. This week, they announced the launch of a new Targeted Keyword product.  The article in Campaign states it will be a “game-changer… early indications are that this will be of genuine interest to a wide range of clients”. I can’t be the only Twitter user whose heart sank at the news.  Seriously?  Keywords?  That [...]

Who Are You Calling Socially Stupid?!

Marketing Week’s Mark Ritson was at his provocative best last week in a piece entitled ‘Why Marketers Are Socially Stupid’, following Waitrose’s recent #Reasons campaign on Twitter. He makes a lot of valid points, although I strongly disagree that their “middle class shoppers will feel a little less enthusiastic about entering the store now, and store traffic will decline”. This was a storm in a teacup, which poked fun at what Waitrose is already known [...]

Trust me, I’m an honest marketer

If brands were honest... Marketing magazine recently carried an interesting piece entitled ‘Face it, your consumers hate you’ which talked about rising consumer distrust of advertising and marketing.  It quoted a survey by the brand agency Promise, which found “consumers are ready to assume the worst about brands, and have fallen out of love with them.” I’m not surprised.  Back in February, I posted a blog arguing the case for a return to [...]