I recently attended a great ‘Mobile Marketing Breakfast Club’ hosted by my friends at Yodel Mobile, where we talked about the impact of Dual Screening (using a tablet or mobile to do something else whilst watching TV) and Second Screening (using a tablet or mobile to engage with the TV programme) and the fact that almost half of 18-34 year olds now say their mobile is their ‘most important’ screen (above laptops, tablets and TVs). [...]
Over the last few weeks, I’ve been lucky enough to attend several incredibly interesting and diverse events - from a Marketing Society talk by Andrew Cracknell (one of the original, English, Mad Men), through to an event that showcased the very latest in marketing innovations from around the world (the ‘Seek’ event, hosted by Essence Digital). And what struck me most was this; advertising may well have turned into a ‘brave new world’ of digitised, [...]
For several years, the finest brains at Twitter have been wondering how to make some serious money from their Golden Goose. This week, they announced the launch of a new Targeted Keyword product. The article in Campaign states it will be a “game-changer… early indications are that this will be of genuine interest to a wide range of clients”. I can’t be the only Twitter user whose heart sank at the news. Seriously? Keywords? That [...]
Marketing Week’s Mark Ritson was at his provocative best last week in a piece entitled ‘Why Marketers Are Socially Stupid’, following Waitrose’s recent #Reasons campaign on Twitter. He makes a lot of valid points, although I strongly disagree that their “middle class shoppers will feel a little less enthusiastic about entering the store now, and store traffic will decline”. This was a storm in a teacup, which poked fun at what Waitrose is already known [...]
If brands were honest... Marketing magazine recently carried an interesting piece entitled ‘Face it, your consumers hate you’ which talked about rising consumer distrust of advertising and marketing. It quoted a survey by the brand agency Promise, which found “consumers are ready to assume the worst about brands, and have fallen out of love with them.” I’m not surprised. Back in February, I posted a blog arguing the case for a return to [...]