Sam Bridger Blog2017-04-10T12:20:14+00:00

Welcome to the MarketingMog Blog

The MarketingMog is my Blog and Twitter alter ego – a marketing ‘agent provocateur’ who is happy to put the cat amongst the pigeons.  See my most recent tweets below, or follow me on @marketingmog.

A recipe for marketing failure?

Poor, beleaguered BBC. Only our Eton Mess of a Government would think it needs bringing down a peg or two. The rest of us (and much of the world) think it’s a bloody amazing institution [...]

By |May 20th, 2016|

Tipping point?

Back in December 2014, I wrote a blog about the archaic and confusing practice of tipping serving staff in restaurants.  I suggested it was time to end the frequent ‘bill shock’ and the lottery [...]

By |May 2nd, 2016|

To Tip Or Not To Tip? That Is The Question…

A recent survey claimed almost two thirds of Britons were “unwilling” to pay a service charge and many are confused about tipping etiquette. There’s worse news for bartenders, as 98% would never tip for a [...]

By |December 15th, 2014|

Who’s Menu Is It Anyway?

We’re all creatures of habit, apparently, regularly ordering the same coffee, lunchtime sandwich or even dinner at a smart restaurant. But how annoyed would you be if your favourite item wasn’t available anymore? Would you [...]

By |December 15th, 2014|

Time for a New Way of Working? (Part Two)

Back in 2011, I wrote about how I thought The Apprentice was really missing a trick. A golden opportunity to showcase all that’s great about teamwork and entrepreneurship replaced by a focus on bitching, back-stabbing [...]

By |October 16th, 2014|