Sam Bridger Blog2019-12-20T11:17:51+00:00

Welcome to the MarketingMog Blog

The MarketingMog puts the cat amongst the pigeons.

Disruptive. But not always in a good way.

The ‘on demand economy’ and the 'disruptive' brands that are creating and supporting it is the current buzz in the marketing world.  In the last week, I’ve attended two presentations where the likes of Uber, [...]

By |June 17th, 2016|

Licensed to spam?

Last week, I wrote a piece about how poor digital marketing practice is damaging our industry.  At the heart of this is not just how brands are failing to build meaningful relationships with their [...]

By |June 6th, 2016|

A recipe for marketing failure?

Poor, beleaguered BBC. Only our Eton Mess of a Government would think it needs bringing down a peg or two. The rest of us (and much of the world) think it’s a bloody amazing institution [...]

By |May 20th, 2016|

Tipping point?

Back in December 2014, I wrote a blog about the archaic and confusing practice of tipping serving staff in restaurants.  I suggested it was time to end the frequent ‘bill shock’ and the lottery [...]

By |May 2nd, 2016|

To Tip Or Not To Tip? That Is The Question…

A recent survey claimed almost two thirds of Britons were “unwilling” to pay a service charge and many are confused about tipping etiquette. There’s worse news for bartenders, as 98% would never tip for a [...]

By |December 15th, 2014|

Who’s Menu Is It Anyway?

We’re all creatures of habit, apparently, regularly ordering the same coffee, lunchtime sandwich or even dinner at a smart restaurant. But how annoyed would you be if your favourite item wasn’t available anymore? Would you [...]

By |December 15th, 2014|