Sam Bridger Blog2017-04-10T12:20:14+00:00

Welcome to the MarketingMog Blog

The MarketingMog is my Blog and Twitter alter ego – a marketing ‘agent provocateur’ who is happy to put the cat amongst the pigeons.  See my most recent tweets below, or follow me on @marketingmog.

Authentic brand purpose? You bet it is

Gillette launched their new ‘The Best a Man Can be’ campaign yesterday and it’s brave and brilliant. Some have criticised the marketing wisdom of this and the overt display of ‘brand purpose’. It’s fair to [...]

By |January 16th, 2019|

Wunderman Thompson? Am Really Wundering Why…

WPP's recent decision to merge the J.Walter Thompson brand into Wunderman, to create Wunderman Thompson, has prompted much consternation in the ad community – especially amongst alumni like me.  Discarding such amazing brand heritage [...]

By |January 7th, 2019|

M&S. The writing’s on the wall

It’s rare that I write a follow-up piece to a blog, but this one seems to be writing itself.  The willful deafness of M&S is a business-failure case study in the making. Back in [...]

By |November 8th, 2017|

Diversity + Inclusivity = Profit

Ah, the season of mists and mellow fruitfulness.  Unbelievably, it’s autumn already.  Always a funny time of year – the leaves may be going brown and the nights drawing in, but it’s also [...]

By |September 28th, 2017|

Time for a more level playing field

Last week, I went along to an agency-hosted panel discussion, which posed the provocative question, ‘Is the business of sport business as usual?’.  The event had a great line-up and was really well [...]

By |July 31st, 2017|

Disruptive. But not always in a good way.

The ‘on demand economy’ and the 'disruptive' brands that are creating and supporting it is the current buzz in the marketing world.  In the last week, I’ve attended two presentations where the likes of Uber, [...]

By |June 17th, 2016|

Licensed to spam?

Last week, I wrote a piece about how poor digital marketing practice is damaging our industry.  At the heart of this is not just how brands are failing to build meaningful relationships with their [...]

By |June 6th, 2016|