Sam Bridger Blog2019-12-20T11:17:51+00:00

Welcome to the MarketingMog Blog

The MarketingMog puts the cat amongst the pigeons.

Flexible working needs top-down change

For any good manager, it will be obvious why adopting surveillance software to track an employee’s ‘productivity’ when they’re working remotely is a bad idea. Whilst it clearly highlights a wider issue of trust [...]

By |October 2nd, 2020|

Dear Rishi Sunak… An Open Letter

Back in April, when you announced that the Coronavirus Job Retention Scheme (CJRS) was being extended to include the salaries – but not dividends - of sole director companies, many of us were relieved [...]

By |July 27th, 2020|

The inconvenient truths

I recently watched a programme where a group of obese people shared their stories and sought to understand each other’s points of view whilst staying together in a house.  Amongst the group was a [...]

By |November 4th, 2019|

Authentic brand purpose? You bet it is

Gillette launched their new ‘The Best a Man Can be’ campaign yesterday and it’s brave and brilliant. Some have criticised the marketing wisdom of this and the overt display of ‘brand purpose’. It’s fair to [...]

By |January 16th, 2019|

Wunderman Thompson? Am Really Wundering Why…

WPP's recent decision to merge the J.Walter Thompson brand into Wunderman, to create Wunderman Thompson, has prompted much consternation in the ad community – especially amongst alumni like me.  Discarding such amazing brand heritage [...]

By |January 7th, 2019|

M&S. The writing’s on the wall

It’s rare that I write a follow-up piece to a blog, but this one seems to be writing itself.  The willful deafness of M&S is a business-failure case study in the making. Back in [...]

By |November 8th, 2017|

Diversity + Inclusivity = Profit

Ah, the season of mists and mellow fruitfulness.  Unbelievably, it’s autumn already.  Always a funny time of year – the leaves may be going brown and the nights drawing in, but it’s also [...]

By |September 28th, 2017|

Time for a more level playing field

Last week, I went along to an agency-hosted panel discussion, which posed the provocative question, ‘Is the business of sport business as usual?’.  The event had a great line-up and was really well [...]

By |July 31st, 2017|
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