About Sam Bridger

This author has not yet filled in any details.
So far Sam Bridger has created 65 blog entries.

Sex only sells sex. Let’s hope the tide is turning in Cannes

Many years ago, I was driving through Rome, admiring the scenery, when I was suddenly confronted by the enormous billboard image of a naked, reclining woman. Perched proudly on her tanned bottom was… Let’s guess, shall we?  Some sunscreen?  Perfume, maybe?  An anti-cellulite gadget?   No.  A packet of pasta. I was a bit taken aback by the level of nudity on a 48 sheet, but more astonished that her bum was deemed to be [...]

Disruptive. But not always in a good way.

The ‘on demand economy’ and the 'disruptive' brands that are creating and supporting it is the current buzz in the marketing world.  In the last week, I’ve attended two presentations where the likes of Uber, Airbnb and Deliveroo have been held up as great examples of a new way of doing business. Putting the customer experience at the centre, relying on crowd-sourced reviews, shaking the complacency of established brands and service models, moving to a [...]

Licensed to spam?

Last week, I wrote a piece about how poor digital marketing practice is damaging our industry.  At the heart of this is not just how brands are failing to build meaningful relationships with their audiences, but the fact that they're often actively disengaging them. Like many areas of marketing practice, addressing the basics is not rocket science, but it does take work.  Putting yourself in your customer’s shoes will help ensure they’re truly engaged [...]

A recipe for marketing failure?

Poor, beleaguered BBC. Only our Eton Mess of a Government would think it needs bringing down a peg or two. The rest of us (and much of the world) think it’s a bloody amazing institution that we’re all very lucky to have (much like the NHS, but that’s another story). My TV license is half the price of my basic Sky subscription but provides immeasurably more information and entertainment every month. However, this week’s online [...]

Marketing’s not just dumbed down, it’s in need of some tough love

Great minds think alike. Mark Ritson’s article decrying the dumbing down of our discipline arrived in my inbox just as I was writing this piece. He’s absolutely right. The basics of good marketing practice haven’t changed despite the industry’s current obsession with the Emperor’s New Clothes, or all-that-is-digital. His recent piece on the ‘death’ of the sales funnel, is a prime example, and something I’ve been saying for a while now. It [...]

Tipping point?

Back in December 2014, I wrote a blog about the archaic and confusing practice of tipping serving staff in restaurants.  I suggested it was time to end the frequent ‘bill shock’ and the lottery of who actually gets the money.  A few months later, the media was full of stories about the big restaurant chains withholding or deducting tips (for ‘admin fees’ or to 'share' with the wider team) and in some cases, actually [...]

Did the Labour Party deliberately hire an interim?

Since his election, hundreds of articles have been written about Jeremy Corbyn's  electability and whether he even wants the top job.  But I wonder if the Labour Party, understanding the need for dramatic change after Ed Miliband's performance, have  actually appointed an interim... It takes a brave organization to employ someone completely different from the usual hire, but as Einstein once said, doing the same thing you’ve always done and expecting a different result is the [...]

By |2017-01-04T19:51:26+00:00September 29th, 2015|Interim Management|0 Comments

Deep Fried Crickets and Beetroot Yogurt, Anyone?

One of the things I love most about working with the hospitality sector is their constant drive to innovate. Bars and restaurants are always on the hunt for the Next Big Thing, and even those extreme ideas, which start life in the scientific kitchens of chefs like Heston Blumenthal, eventually filter their way down to more everyday establishments. I’ve been looking through some trend reports to see what’s predicted for 2015. Baum & Whiteman’s excellent summary [...]

To Tip Or Not To Tip? That Is The Question…

A recent survey claimed almost two thirds of Britons were “unwilling” to pay a service charge and many are confused about tipping etiquette. There’s worse news for bartenders, as 98% would never tip for a drink. Is it a cultural thing, or is it down to a generation growing up with fast food and takeaways? I know I always (inwardly) question exactly why I’m tipping my hairdresser or taxi driver, when all they’ve done is [...]