About Sam Bridger

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So far Sam Bridger has created 62 blog entries.

A recipe for marketing failure?

Poor, beleaguered BBC. Only our Eton Mess of a Government would think it needs bringing down a peg or two. The rest of us (and much of the world) think it’s a bloody amazing institution that we’re all very lucky to have (much like the NHS, but that’s another story). My TV license is half the price of my basic Sky subscription but provides immeasurably more information and entertainment every month. However, this week’s online [...]

Marketing’s not just dumbed down, it’s in need of some tough love

Great minds think alike. Mark Ritson’s article decrying the dumbing down of our discipline arrived in my inbox just as I was writing this piece. He’s absolutely right. The basics of good marketing practice haven’t changed despite the industry’s current obsession with the Emperor’s New Clothes, or all-that-is-digital. His recent piece on the ‘death’ of the sales funnel, is a prime example, and something I’ve been saying for a while now. It [...]

Tipping point?

Back in December 2014, I wrote a blog about the archaic and confusing practice of tipping serving staff in restaurants.  I suggested it was time to end the frequent ‘bill shock’ and the lottery of who actually gets the money.  A few months later, the media was full of stories about the big restaurant chains withholding or deducting tips (for ‘admin fees’ or to 'share' with the wider team) and in some cases, actually [...]

Did the Labour Party deliberately hire an interim?

Since his election, hundreds of articles have been written about Jeremy Corbyn's  electability and whether he even wants the top job.  But I wonder if the Labour Party, understanding the need for dramatic change after Ed Miliband's performance, have  actually appointed an interim... It takes a brave organization to employ someone completely different from the usual hire, but as Einstein once said, doing the same thing you’ve always done and expecting a different result is the [...]

By | 2017-01-04T19:51:26+00:00 September 29th, 2015|Interim Management|0 Comments

Deep Fried Crickets and Beetroot Yogurt, Anyone?

One of the things I love most about working with the hospitality sector is their constant drive to innovate. Bars and restaurants are always on the hunt for the Next Big Thing, and even those extreme ideas, which start life in the scientific kitchens of chefs like Heston Blumenthal, eventually filter their way down to more everyday establishments. I’ve been looking through some trend reports to see what’s predicted for 2015. Baum & Whiteman’s excellent summary [...]

To Tip Or Not To Tip? That Is The Question…

A recent survey claimed almost two thirds of Britons were “unwilling” to pay a service charge and many are confused about tipping etiquette. There’s worse news for bartenders, as 98% would never tip for a drink. Is it a cultural thing, or is it down to a generation growing up with fast food and takeaways? I know I always (inwardly) question exactly why I’m tipping my hairdresser or taxi driver, when all they’ve done is [...]

By | 2017-01-04T19:51:26+00:00 December 15th, 2014|Customer Service & Experience, Retail & Hospitality|0 Comments

Who’s Menu Is It Anyway?

We’re all creatures of habit, apparently, regularly ordering the same coffee, lunchtime sandwich or even dinner at a smart restaurant. But how annoyed would you be if your favourite item wasn’t available anymore? Would you just order something else, or feel that your day had been ruined? A New York Times writer recently lamented the demise of her favourite sandwich at her regular lunch spot, fondly remembering her husband making a special trip to get [...]

PR and Marketing. Time to Bury the Hatchet.

The November issue of Business MK featured a piece by the owner of a PR firm which was entitled “Good Cop, Bad Cop: Why PR and Marketing Must be Kept Distinct”.  It so exasperated me, I immediately wrote this reply to the paper… Painting two complementary disciplines of the communications industry as polar opposites is at best, utter nonsense, and at worst, damaging to the industry as a whole. The writer seemed so rooted in [...]

By | 2017-01-04T19:51:29+00:00 November 25th, 2014|Marketing Strategy, Advertising|0 Comments

Good News! There Are Only 3 Golden Rules for Pitching*

* But both sides must follow them... I was writing a follow-up to my Top Tips for Chemistry Meetings piece, talking to agency directors about New Business and their frustrations with the pitch process, when, in a spooky bit of timing, up popped a couple of client/agency surveys from the intermediary FindGood and ISBA. Clearly this topic remains high on everyone’s agenda (although I do agree with some of the the IPA's criticism of the [...]