About Sam Bridger

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So far Sam Bridger has created 73 blog entries.

Twenty lessons from 2020: Finding our new normal

My last four blogs have looked at the lessons we can learn from 2020, focusing on Marketing, Business, The Economy and Society. What's very clear is that thousands of people, and hundreds of businesses, will sadly not survive, so we must look for green shoots and silver linings if we are to learn and to heal. This last year, horrendous as it was, provided a unique and incredible opportunity to get off the treadmill, [...]

Twenty lessons from 2020 – Part Four: Society

Following the first three parts of my 20 Lessons from 2020 - on marketing, business and the economy – part four is a slightly longer read, and looks at lessons 15 through 20, what we can learn from society.  The next and final part will summarise what we can all learn from 2020 and where we might go from here. 15. Zoom kept us together I couldn’t write a Top 20 without reference to Zoom. It’s been so prevalent, I [...]

Twenty lessons from 2020 – Part Three: The Economy

The first two instalments of my 20 Lessons from 2020 looked at marketing and business. This piece focuses on the lessons we can learn from the changes to our economy, highlighting three of the sectors, and the one demographic, that have been hardest hit. 11. Will streaming finally kill off the multiplex? In the late 80s, the death knell sounded for cinema as annual admissions hit an all-time low (around 54m p.a). But it [...]

Twenty lesson from 2020 – Part Two: Business

Following on from Part One, Lessons from Marketing, the second instalment of my 20 Lessons from 2020 takes a look at the business world. 7. Flexible Working For many, this is the Covid silver-lining. It’s certainly one of the ongoing changes to the workplace that’s been greatly accelerated by the pandemic. Flexible, remote working is generally positive and here to stay, but it is a delicate balancing act. For those with the space (and appropriate, [...]

Twenty lessons from 2020 – Part One: Marketing

Well here we are, the start of a brand new year, although for many of us the only evident change is the number on the bathroom scales…  Ever the optimist, I wanted to look back at some of the events of last year and see what lessons we can learn as we head bravely into 2021.  So here’s part one of my 20 Lessons from 2020, starting with a game on my home turf, marketing. 1. [...]

Flexible working needs top-down change

For any good manager, it will be obvious why adopting surveillance software to track an employee’s ‘productivity’ when they’re working remotely is a bad idea. Whilst it clearly highlights a wider issue of trust and empathy, it also points to a bigger problem with the traditional business model, and why some have felt the need to resort to this. Surveillance software that measures key strokes or time in front of a webcam is clearly [...]

Dear Rishi Sunak… An Open Letter

Back in April, when you announced that the Coronavirus Job Retention Scheme (CJRS) was being extended to include the salaries – but not dividends - of sole director companies, many of us were relieved to hear that we’d at least be getting some help.  But then you suggested that dividends were being excluded as you were suspicious of small business directors paying themselves in this way, and that this was "something the government needed [...]

By |2020-08-03T14:20:53+00:00July 27th, 2020|Interim Management|0 Comments

The inconvenient truths

I recently watched a programme where a group of obese people shared their stories and sought to understand each other’s points of view whilst staying together in a house.  Amongst the group was a disruptive ‘body positive’ woman who literally closed her ears to the painful truths the group shared.  Not surprisingly, her business model was based on denying the significant medical evidence that obesity had a detrimental effect on health. Also not surprisingly, [...]

Authentic brand purpose? You bet it is

Gillette launched their new ‘The Best a Man Can be’ campaign yesterday and it’s brave and brilliant. Some have criticised the marketing wisdom of this and the overt display of ‘brand purpose’. It’s fair to say that brand purpose has been used and abused in recent years (see Pepsi’s Kendall Jenner fiasco for just one terrible example), but here it’s completely appropriate.  Ads for male grooming products have traditionally celebrated a mild form of toxic masculinity and sexism.  Something [...]

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